He attended The Fashion Institute of technology in New York, where he specialized in evening-wear and bridal. Guillermo’s experience and knowledge in dressmaking techniques allow him to analyze and execute the exquisite craft of bridal couture and luxury evening-wear focusing in high-end dress constructions. 

Guillermo Pharis collections are the result of a creative combination of experiences from the designer and inspiration which he acquires from art, architecture, music, sculpture and culture. 

Sustainability is important for Pharis’s designs, he includes sustainable practices through his design process as cutting and buying the right amount of materials to avoid waste, using electricity as needed, keeping fabric leftovers to recycle in future projects and offering the sustainable service of designing new gowns using vintage materials and vintage or antique dresses.

In 2019 he launched WHISPER by GUILLERMO PHARIS, a bridal brand available in USA and Asia. The collection was presented in New York Bridal Fashion Week in October 2019.

Guillermo has being featured in major publications including BRIDES, Yahoo Finance, New York Weekly, The New York Post, NY TV, US Reporter, Insider, local American magazines as national and International press & tv.